All marketing and no play at Google Base

Today Google Base was launched. base.google.com/base
The idea is similar to archive.org. By triggering people into hosting content directly with them they can get richly meta-tagged submissions that are instantaneously searchable and there is no delay until bots them see when crawling the web (i.e. crawl-66-249-65-205.googlebot.com). Google Base is basically a short cut. Crawlers can stay home. And yet the data is in immediate reach when searched for. It's indexed straight away. I gave it a try. Google grandious mission is "organizing the world's information." This sounds almost identical  to Brewster Khale, founder of archive.org who wants to make all of human knowledge available to everybody. Ha ha. There are few steps inbetween now and when that will happen. At Google Base texts can be pasted. 10 images can be uploaded with it. Currently no video or audio are permitted. I had to set up a free Google account and add tags for the entry. I think it also allows for folksonomies. Google realizes that they will have to adapt to however people will use their tool. Down the road Google wants to go commercial with it and link it to classified ads. The hippie-type image of Google with board members sitting on green exercise balls has long faded it seems.  Would-be sellers of what was coined as the "Google economy" could generate ads, which signals dark days for craigslist etc. The company sees the potential in showing users linkages that they have not been aware of. This makes me think that for now I'll stick to archive.org, however utopian in its claims, as I feel more aligned with their philosophy. The debate about networking and the sematic web is so overwhelmingly dominated by corporate marketing interests. Fair enough. But, what about play and experiment?