A different Internet

A few weeks ago in Thailand I saw all these advertisements for a "Unique internet," which paralleled some of the PR strategies of AOL in the US. They try to market themselves as if they ARE the Internet. In London the tube (subway) was full of posters of cell phone companies trying to outbid the other with what is made to sound like a unique service, radically different from any other provider. But as with selling water, we pay more for the bottle than for what is in it. One company lures costumers with "1MB broadband" while others highlight the speed of downloads or the possibility of downloading music with THEIR service. All this is amazingly capitalizing on the lack of basic technical knowledge on the consumer side.